POLL - Popularity Rating of Las Vegas Clubs

mrvip · 10-09-05, 05:30 PM

Put these clubs in order from most popular to least popular. (1 is most popular and 9 is least popular):

Rain, Pure, Tangerine, OPM, Body English, Tao, Studio 54, Light, Ice.

Our ratings will be put up shortly after people get a chance to answer.

***lalate*** · 10-09-05, 05:58 PM

Quote:

Originally Posted by mrvip

Our ratings will be put up shortly after people get a chance to answer.

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vegasguy25 · 10-09-05, 08:40 PM

Well, #1 is obviously Pure. They get the equivalent of a medium sized town through their doors every night they're open.

outofthebox · 10-10-05, 12:46 AM

It depends on who the target customer is...

For example, Rain and Pure may be the most popular among MTV viewers.
OPM is the most popular among African Americans.
Tao is most popular among the affluent crowd.
Studio is most popular among the 30 to 40 crowd.
Ice among electronic heads.
Body English among guys from LA with facial hair on their chin.
You get the idea.

vegasguy25 · 10-10-05, 02:07 AM

I think he just meant which club gets the most people through the door. Clearly that is Pure.

djmasterweb · 10-10-05, 03:56 AM

I would say all the clubs on the list do a great job packing it in both weekend nights and hold their own at least one weekday, which makes them all hot. And I would have to agree with Box that each club is hot for their target audience. Pure and Tao will probably be known as the "hottest spots" until Jet opens.

***lalate*** · 10-10-05, 04:27 AM

You cant rank clubs on "popularity" - it doesnt mean anything. We've been ranking clubs since our first year. As others have said, whats popular to one person is not popular to another. More importantly, "popularity" is not a viable determinent for ranking because its an ambiguous term. Popularity is a not specific indicator you can measure like attendance, sales figures, repeat referrals, or media coverage.

mrvip · 10-10-05, 05:31 AM

Popularity means everything in the club industry. Being as materialistic as it is for the most part, people want to go to the club that they hear about the most which are the ones that are most popular. This is why Rain became so popular, and keeps it's popularity, although not as much as before. Rain was splattered all over MTV which gave it prime-time advertisement. After that, their line became a 4-hour wait every night, because of popularity. The same goes for Pure, being in Caesar's Palace. People think, "it's in Caesar's, it must be good." As we stated in another one of our posts, we get requests for Pure all the time, not because people know about the club personally, they just know about it through heresay.

mrvip · 10-10-05, 05:13 PM

I forgot to mention, box is definitely right. Although many clubs seem to cater to the same type of people, many of them do, in fact, have a niche which draws certain types of people in their direction. As we stated earlier, we will be posting a ranking of our own very soon.

***lalate*** · 10-10-05, 07:10 PM

Quote:

Originally Posted by mrvip

I forgot to mention, box is definitely right. Although many clubs seem to cater to the same type of people, many of them do, in fact, have a niche which draws certain types of people in their direction. As we stated earlier, we will be posting a ranking of our own very soon.

Again the term "popularity" .... the literal term "popularity" ... is not a determinant because the term is too ambiguous. No real intelligent study of the industry ever uses the term "popular" without at minimum qualifing how the pollster determines what is "popular".

The term "popularity" doesnt rank
a) attendance
b) sales figures
c) number of days reaching capacity
d) media coverage.
to name a few.

Statements like
People think, "it's in Caesar's, it must be good."
or
"not because people know about the club personally, they just know about it through heresay.
just show an uninformed clubgoer.

mrvip · 10-11-05, 08:22 PM

The term "popularity" directly correlates to the ranking of a nightclub in comparison with other nightclubs. In case it wasn't observed before, this is not a scientific study of nightclub rankings. It is merely a general concensus of people's opinions on the ranking of nightclubs in Las Vegas based on their personal experiences.

Let's address the points that, supposedly, in no way have anything to do with "popularity" of a venue.

1.) ATTENDANCE: Attendance is the most important determinant as
to whether a nightclub is popular or not. If a venue can constantly bring
in thousands of patrons, week after week, it is most likely labeled a
popular venue. Let's look at the venues in Las Vegas that bring in the
most customers: Pure, Body English, Tao, Rain, OPM, etc. Maybe its just
a coincidence, but these venues also happen to be the most popular in
Las Vegas.

A.) SALES FIGURES: Obviously, the clubs who turn out the most
people will make th most money. In the eyes of the venue, foot-
traffic equals dollars made. Being that drinks are around $10 at
most venues, it would make the clubs most happy to see 3,000
people buying drinks than 2,000 people.

2.) NUMBER OF DAYS REACHING CAPACITY: This point is also another
spin-off of attendance. This point is also directly related to the
popularity of a venue. If a venue is "popular," such as Pure, more people
will want to attend, if for nother else, to see what the "hype" is about.
For whatever reason they may go, a 'more popular" nightclub will be
closer to, if not at capacity more often than a 'less popular" nightclub.
Since Pure is labeled as a popular nightclub, their attendance figures are
very relevant to this discussion. Here are a couple of figures from the
summer to solidify this correlation. On a bad Tuesday night, Pure would
attract on average, about 2,900 customers throughout the night. On a
general Friday or Saturday night, they would see betweend 3,500 and
4,500 people.

3.) MEDIA COVERAGE: Media coverage is a window to the public eye
that can make a nightclub's "popularity" and give them a steady flow of
patrons for years to come. Venues in Las Vegas who have benefitted
from media coverage are: Studio 54, Rain, Pure, Ice, and Body English,
just to name a few.

There are two reasons why Studio 54 is popular. Studio 54 was, still is,
and always will be "popular" to people around the world because of its
legend, not to mention the movie "54." The other reason is that it gets
promoted by all of the MGM/Mirage properties being that it is inside of the
MGM Grand.

Rain became popular because it was spattered all over MTV on the reality
television show "The Real World - Las Vegas." Shortly there after they
had a constant 4 hour line night after night, not to mention that it is
located inside of the Palms.

Ice had a reality television sho that aired on Spike TV that showed the
inside workings of the club. Not to say that this did in fact help with
their "popularity," but it sure didn't hurt.

Pure is a nightclub that also finds itself on MTV along with many travel
shows that have to do with nightlife.

Body English has also appeared on a number of travel shows which
definitely helps its business, along with the fact that it is inside of the
Hard Rock.

It is evident that when one speaks of a nightclub being "popular," many of the factors that were stated do in fact come into play. A club is deemed "popular" by not just one person, but many who in their minds see "popularity" as a way to describe a beautiful venue that has a lot of people, all having fun, which other people should have the pleasure of seeing.
It is true that most clubgoers are uninformed, but is it really necessary for them to do a scientific study on a nightclub to determine if it's popular, or merely listen to their friends and take their word for it.

***lalate*** · 10-11-05, 09:32 PM

Thanks for proving my point nearly 900 words later lol. Again, popularity is a not specific indicator you can measure like attendance, sales figures, repeat referrals, or media coverage. For related reading, look at R & I.

mrvip · 10-11-05, 10:33 PM

Quote:

No real intelligent study of the industry ever uses the term "popular" without at minimum qualifing how the pollster determines what is "popular".

Your point was that "popularity" by itself isn't an intellegent enough way to rank nightclubs although this is how the general clubgoer would rank a venue, in their opinion.

You stated that "popularity" doesn't rank points such as attendance, sales figures of a venue, number of days reaching capacity, or media coverage, but many of the uninformed clubgoers that you speak of take these things into account when they tell a friend that a certain venue is the "popular" place to be.

As was stated in our last post, this poll was never meant to be taken to the level of of a scientific ranking which would be researched and perfected to the standards of a national nightclub ranking service. It was only a general concensus.

We're sorry that you read a bit too far into a general opinion poll of "popular" nightclubs.

mrvip · 10-12-05, 03:15 AM

Here are our ratings of clubs in Las Vegas:

Pure - Body English - Tao - Rain - OPM - Tangerine - Ice - Studio 54 - Light

These ratings are based on the daily requests that we receive from people for VIP access to Las Vegas nightclubs.

Please post your opinions on ratings if they are different than the ratings that we have posted.

vegasguy25 · 10-12-05, 03:29 AM

You still get more requests for Rain than Ice? Seriously? I guess the MTV generation is still going strong.

10-09-05, 05:30 PM	#1 (permalink)
mrvip Old Skool Join Date: Apr 2005 Location: Las Vegas Posts: 334	POLL - Popularity Rating of Las Vegas Clubs Put these clubs in order from most popular to least popular. (1 is most popular and 9 is least popular): Rain, Pure, Tangerine, OPM, Body English, Tao, Studio 54, Light, Ice. Our ratings will be put up shortly after people get a chance to answer.

10-10-05, 03:56 AM	#6 (permalink)
djmasterweb Old Skool Legend Join Date: Dec 2004 Posts: 695	I would say all the clubs on the list do a great job packing it in both weekend nights and hold their own at least one weekday, which makes them all hot. And I would have to agree with Box that each club is hot for their target audience. Pure and Tao will probably be known as the "hottest spots" until Jet opens. __________________ DJ MasterWeb Spin Nightclub

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10-09-05, 08:40 PM	#3 (permalink)
vegasguy25 Old Skool Join Date: Apr 2004 Posts: 472	Well, #1 is obviously Pure. They get the equivalent of a medium sized town through their doors every night they're open.

10-10-05, 12:46 AM	#4 (permalink)
outofthebox Old Skool Join Date: Sep 2004 Posts: 298	It depends on who the target customer is... For example, Rain and Pure may be the most popular among MTV viewers. OPM is the most popular among African Americans. Tao is most popular among the affluent crowd. Studio is most popular among the 30 to 40 crowd. Ice among electronic heads. Body English among guys from LA with facial hair on their chin. You get the idea.

10-10-05, 02:07 AM	#5 (permalink)
vegasguy25 Old Skool Join Date: Apr 2004 Posts: 472	I think he just meant which club gets the most people through the door. Clearly that is Pure.

10-10-05, 05:31 AM	#8 (permalink)
mrvip Old Skool Join Date: Apr 2005 Location: Las Vegas Posts: 334	Popularity means everything in the club industry. Being as materialistic as it is for the most part, people want to go to the club that they hear about the most which are the ones that are most popular. This is why Rain became so popular, and keeps it's popularity, although not as much as before. Rain was splattered all over MTV which gave it prime-time advertisement. After that, their line became a 4-hour wait every night, because of popularity. The same goes for Pure, being in Caesar's Palace. People think, "it's in Caesar's, it must be good." As we stated in another one of our posts, we get requests for Pure all the time, not because people know about the club personally, they just know about it through heresay.

10-10-05, 05:13 PM	#9 (permalink)
mrvip Old Skool Join Date: Apr 2005 Location: Las Vegas Posts: 334	I forgot to mention, box is definitely right. Although many clubs seem to cater to the same type of people, many of them do, in fact, have a niche which draws certain types of people in their direction. As we stated earlier, we will be posting a ranking of our own very soon.

10-11-05, 08:22 PM	#11 (permalink)
mrvip Old Skool Join Date: Apr 2005 Location: Las Vegas Posts: 334	The term "popularity" directly correlates to the ranking of a nightclub in comparison with other nightclubs. In case it wasn't observed before, this is not a scientific study of nightclub rankings. It is merely a general concensus of people's opinions on the ranking of nightclubs in Las Vegas based on their personal experiences. Let's address the points that, supposedly, in no way have anything to do with "popularity" of a venue. 1.) ATTENDANCE: Attendance is the most important determinant as to whether a nightclub is popular or not. If a venue can constantly bring in thousands of patrons, week after week, it is most likely labeled a popular venue. Let's look at the venues in Las Vegas that bring in the most customers: Pure, Body English, Tao, Rain, OPM, etc. Maybe its just a coincidence, but these venues also happen to be the most popular in Las Vegas. A.) SALES FIGURES: Obviously, the clubs who turn out the most people will make th most money. In the eyes of the venue, foot- traffic equals dollars made. Being that drinks are around $10 at most venues, it would make the clubs most happy to see 3,000 people buying drinks than 2,000 people. 2.) NUMBER OF DAYS REACHING CAPACITY: This point is also another spin-off of attendance. This point is also directly related to the popularity of a venue. If a venue is "popular," such as Pure, more people will want to attend, if for nother else, to see what the "hype" is about. For whatever reason they may go, a 'more popular" nightclub will be closer to, if not at capacity more often than a 'less popular" nightclub. Since Pure is labeled as a popular nightclub, their attendance figures are very relevant to this discussion. Here are a couple of figures from the summer to solidify this correlation. On a bad Tuesday night, Pure would attract on average, about 2,900 customers throughout the night. On a general Friday or Saturday night, they would see betweend 3,500 and 4,500 people. 3.) MEDIA COVERAGE: Media coverage is a window to the public eye that can make a nightclub's "popularity" and give them a steady flow of patrons for years to come. Venues in Las Vegas who have benefitted from media coverage are: Studio 54, Rain, Pure, Ice, and Body English, just to name a few. There are two reasons why Studio 54 is popular. Studio 54 was, still is, and always will be "popular" to people around the world because of its legend, not to mention the movie "54." The other reason is that it gets promoted by all of the MGM/Mirage properties being that it is inside of the MGM Grand. Rain became popular because it was spattered all over MTV on the reality television show "The Real World - Las Vegas." Shortly there after they had a constant 4 hour line night after night, not to mention that it is located inside of the Palms. Ice had a reality television sho that aired on Spike TV that showed the inside workings of the club. Not to say that this did in fact help with their "popularity," but it sure didn't hurt. Pure is a nightclub that also finds itself on MTV along with many travel shows that have to do with nightlife. Body English has also appeared on a number of travel shows which definitely helps its business, along with the fact that it is inside of the Hard Rock. It is evident that when one speaks of a nightclub being "popular," many of the factors that were stated do in fact come into play. A club is deemed "popular" by not just one person, but many who in their minds see "popularity" as a way to describe a beautiful venue that has a lot of people, all having fun, which other people should have the pleasure of seeing. It is true that most clubgoers are uninformed, but is it really necessary for them to do a scientific study on a nightclub to determine if it's popular, or merely listen to their friends and take their word for it.

10-12-05, 03:15 AM	#14 (permalink)
mrvip Old Skool Join Date: Apr 2005 Location: Las Vegas Posts: 334	Here are our ratings of clubs in Las Vegas: Pure - Body English - Tao - Rain - OPM - Tangerine - Ice - Studio 54 - Light These ratings are based on the daily requests that we receive from people for VIP access to Las Vegas nightclubs. Please post your opinions on ratings if they are different than the ratings that we have posted.

10-12-05, 03:29 AM	#15 (permalink)
vegasguy25 Old Skool Join Date: Apr 2004 Posts: 472	You still get more requests for Rain than Ice? Seriously? I guess the MTV generation is still going strong.