I figure lot of management/promoter in these new clubs are my age, late 20's who used to be the club kids at, limelight, arena, sf, tunnel, et al. After seeing what had work, you figured they will know what to do to make the place happening. I got no prob with clubs trying to be upscale and all that but you got to realize the VIP market thrives it might see obvious, IMPORTANT PERSON, u're not very important if u're sitting in a VIP section that takes up half the size of the club which means u're just as important as the other 50%. VIP thrives in a place where there is a line of 500 ppl waiting outside and you get to waltz right in. Focus on turning your place where you can have 500 ppl waiting outside and the VIP market will open right up. If you focus your business on the VIPs, there won't be no 500 ppl waiting to get in.