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skinnyginnyktu

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  8. TONIGHT JAN 24TH Its On Again.....

    in New York / New Jersey

    Posted

    Originally posted by riddlerktu

    First off, if Males are the target audience that advertisers want, then KROCK should be the #1 station in New York since it is a male driven station. Guess what? It's not. Secondly, you can not make an inference that males spend more than women because they earn more because the research shows that women are the ones that do most of the purchasing in a household. This is the reason why Radio, TV, and Movies always goes after the coveted 18-34 female target demo. Thirdly, KTU bills very well and we are a very profitable station. If we weren't profitable, KTU would have been long gone especially with the way Clearchannel is.

    As far as KTU, as Lil Cee stated the target audience is 25-54 females which we are #1. In the last rating book we even beat our sister stations Z100 and Power 105 in our demos and with 18-34 females.

    As far as why you hear the same songs over and over. The AVERAGE listener only listens to radio 45 minutes a day - usually to and from work. So ALL RADIO STATIONS wants to make sure you are hearing the biggest testing records during that time frame that listeners are actually listening. For your information, stations like Hot97, Z100, Power 105, actually play their biggest testing records like 80 times a week. KTU's highest rotation records are in the 40s-50s max and even then, they are dayparted/nightparted - meaning only some songs get played during the day or night.

    As far as the mixshows, the KTU HOUSEPARTY at 9pm is #1 in our demos. Since my show only airs 30-35 minutes a day, I have to make sure to play our biggest testing records along with some current and new records. I also select ONE RECORD from back in the day which we call the REWIND track of the day (During the summer it was called the OFFICIAL GUIDO FIST PUMP SONG). The REWIND track is usually something from 1996-2000. This feature does great for the station. Every night I try to play at least one NEW unfamiliar track during the show. I'veNow while it may not be new to the cool hip people that download tracks on a daily basis, to the average listener it still sounds new.

    The friday and saturday night mixshows on KTU is the most diverse and highly rated mixshow in the nation. We have so many talented DJs that appear every weekend both locally, nationally, and Internationally.

    For those that are more progressive than most, you do have other options and a choice. However, I am very proud to be a part of KTU. Be lucky that NEW YORK has a station like KTU because you can be in a city like Los Angeles that has NO DANCE STATION WHATSOEVER.

    Riddler

    Be sure to vote for KTU for best radio station and Best Radio DJ

    www.dancestar.com

    :)

    That's whats up! Very well put.

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