with every new beginning is another beginnings end. as said above, the only similarity between Platinum and Prive is the location. the energy, enviroment, crowd and attention to detail is the new appeal. the friday night party may not be or everyone. if you are looking for a more pop/ hip hop mash up genre visit on Thursday or Saturday when Rizz or Vic Latino perform. otherwise, please limit your comments to constructive factual accounts of the establishment. IF IT"S PERSONAL KEEP IT THAT WAY. Peace.