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SOTU Records Update


djobby

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We have stopped hosting the parties @ Lola for now. The reason for this is because we saw that we were starting to gather an immense and highly respected following @ Lola and the parties were starting to gain momentum, but realistically speaking we know that South Beach is all about trends and cycles (unfortunately). As all of you know, now is the slow season here in Miami and South Beach and despite everything we were accomplishing, there was a limit on how many people we could draw especially in a club/bar like Lola which is so off the beaten path. So we chose to step back into the underground, regroup, set a new game plan, work on some new projects, and most importantly map out a new spot like Living Room (South Beach) or Nikki Beach starting in late Sept or early Oct. The reason for this is so we could put all our effort into putting our name out there during the peak season instead of peaking and then declining in the slow season. Know what I mean?

We want to shine when peak season comes so we could have a 5 to 6 month run instead of a 1 to 2 month run. We want to be the thing to do when everyone from out of town comes to visit our beautiful city. We don't want to be the party that was. We want to be the party that is.

Obby

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