cpnews Posted September 11 Report Share Posted September 11 A weak marketing blitz pays off for Mr. West. After bombarding our in box with anonymous tips, we can proudly say that construction on the new lounge on West 22nd has finished just in time, and they will be prepared to host the Zac Posen party tonight as Fashion Week begins to wrap up. Mr. West, along with the Standard Hotel and Cooper Square Hotel, went into overdrive to host an event this week, but is this really a successful strategy? Is it better to kill yourself to bring in a bunch of fashion freeloaders, or would these venues be better off taking their time to make sure they get it right? After all, there is nothing more important than a first impression. Only time will tell for the two hotels, which are long term investments. But for bars like Mr. West, it seems that throwing a good fashion week event could possibly lead them down a successful course. Or doom them to failure and ridicule. More... Quote Link to comment Share on other sites More sharing options...
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