Mr. West lands in new york

[cpnews]

Editors Note: Mr. Lewis had a bad night; seriously down with the flu. He will be back again tomorrow but for now a sneak peak at the new restaurant/lounge Mr. West, which will be open tonight for a private Zac Posen after party. Tomorrow he will have an interview with Danny Devine, Mr. West’s co-owner.

PRESS RELEASE

Contact: Susan Blonde, Inc.

Elizabeth Rosenthal, 212.333.7728x105, erosenthal@susanblondinc.com

Dani Dalesandro, 212.333.7728x120, danid@susanblondinc.com

FOR IMMEDIATE RELEASE

MR. WEST LANDS IN NEW YORK

New York, NY, August 27, 2008 – Over the years, New York City club-goers have been lured to the newest hotspots by gimmicks of all shapes and sizes. But this fall, New York nightlife will get a taste of something straight-forward with a venue whose décor and service speak for itself. Nightlife veterans Danny Divine and DJ Jus Ske have teamed up to create Mr. West, a relaxed, yet trendy locale that will transform flawlessly from happy hour hotspot to high-energy lounge each night. With a staff whose attention is focused on personalized service rather than creative contrivances, bottle service will be invariably prompt, wait staff will be attuned to the customers’ needs, and bartenders will mix cocktails as they were meant to be crafted.

The 1800 square foot space is a powerful blend of luxurious elegance perfectly matched with touches of modern simplicity. Upon entering, guests will view an extensive, granite bar adorned by a custom built, six hundred strand, crystal chandelier. As patrons continue into the main space of Mr. West, they will view a cluster of handmade, oversized lampshades dripping with LED-lit cascades of crystals hung above eighteen black velvet banquets wrapped around the dance floor. Adding depth to the room is a bronze mirrored wall running the length of the space, made three-dimensional by alligator cutout paneled overlay. Completing the overall look of the room will be a wall-sized photograph hung above the state-of-the-art DJ booth; a gift from celebrity photographers, which will rotate seasonally.

As the West Chelsea are continues to grow into a hot, new business locale with companies including Commes des Garons and Balenciaga moving in, Mr. West will cater to the young, trendsetting professional looking for a place to relax and unwind after a long day with coworkers and friends. Personal mixologists will attend to the needs of bottle service clients while our talented and well-trained bartenders serve up cocktails including our basil grapefruit martini and cucumber cosmo, made with fresh pressed, organic juices and garnished with seasonal fruits. Mr. West will also offer guests with a small plate menu, which will feature various tapas-style dining options. For the patron in search of the most decadent experience possible, Mr. West will offer limited edition, white-gold plated jeroboams of 1995 Dom Perignon for the price of $25,000.

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