cpnews Posted March 13 Report Share Posted March 13 It's always amusing to see branding gone awry. So we were certainly amused when we discovered the above map, prepared by the architects at ShoP as part of a South Street Seaport proposal for General Growth Properties, breaking New York's many diverse neighborhoods into overly simplified groupings. The East Village is now Hipsters, the Lower East Side/Chinatown is now Cheap Dumplings (ouch) and so on and so forth. The FiDi, where the Seaport is located, is re-branded Opportunity, which ties together nicely with the pending Water Taxi Beach on Pier 17.What do you think about your new neighborhood? Quote Link to comment Share on other sites More sharing options...
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