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China 1 Gets Into Speakeasy Game


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Another day, another speakeasy. This time it's China 1 who steps into the fray with a super secret basement lounge to lure more patrons to Avenue B. The space previously hosted spontaneous dance parties, but it has been repositioned as a stand alone lounge. According to an email that is being sent around, to gain access you must:

walk through the restaurant to the stairs in the back and go down. You'll find a bar. In the corner will be a blond girl with a clipboard. give your name, and she'll guide you to the hidden lounge. She'll also give you a clipping of film which you can redeem for a free drink at the bar.

So mysterious. The space is designed to look like an ancient Chinese palace, and holds up to 100 people. The target crowd is "models, agency reps, designers, photographers", and even the staff will be models. Oh so beautiful. The lounge is unnamed, but the goal is to pick something that represents the "notion of Western debauchery in a Chinese setting." That shouldn't be too hard.

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