**KANYE WEST'S DJ - DJ REFLEX @ IVAR Nightclub - July 17th**

[Guest Trinity Hospitality]

Thursday, July 17th 2008

Sona at Not Rated and DJ Lagger Present

Mid Summer Fever!

A Red Carpet Event featuring the Sounds of Kanye West’s DJ, DJ Reflex and special performances by Roscoe (Dogg Pound) and Al Walser.

DJ Reflex has quickly become one of the most influential and successful djs in the music industry. Every week, he reaches millions of listeners while djing on Los Angeles radio station Power 106. In his years at Power, he has been credited with breaking 50 Cent, Kanye West, John Legend and many other major artists. Reflex has played at private events for some of the most compelling celebrities. He recently played Beyonce's private birthday party as selected by Jay-Z, Kelly Rowland's birthday party as hired by Beyonce, and performed with Kanye West at Tom Cruise's birthday gala. From celebrity Sweet Sixteens to various Corporate and Hollywood Studio events, his schedule stays full.

Only 15 when he rapped on his first track, Roscoe was introduced to the rap industry by his brother, Dogg Pound MC and former Death Row associate Kurupt. A native of Philadelphia, Roscoe was ten years old when he flew to California to watch his brother lay down tracks for the Dogg Pound's debut record. Inspired by what he saw, he soon began to regularly hook up with Kurupt on the road and in the studio. Roscoe is currently working on several projects and due for an album soon. You can hear his recent collaboration with Al Walser performing the song "Naked".

DOORS @ 10 PM - 2 AM

FOR GUESTLIST EMAIL: ivarhollywood@gmail.com

Table Reservations: 323-465-4827

6356 Hollywood Blvd - Entrance on Ivar Ave.

www.ivarhollywood.com