bigpoppanils Posted July 23 Report Share Posted July 23 CREAM TO CLOSEThe pioneering Saturday club night is no more after 10 years.Due to a shift in dance trends from nightclubs towards large- scale events and festivals the Cream group announced today that it too is moving direction. Cream claims to have experienced a significant shift away from the weekly club nights towards its own highly successful large- scale events.Cream has invested heavily in Radio, TV whilst selling more albums in the first 6 months of this year as it did in the whole of last year. Furthermore it’s international events business arm produced over 400 events this year and a further 4 Cream fields festivals. These areas will be the new focus of their operations.Cream will be seeing through its remaining events - Cream residents night on August 31, a private party on Sept 14 and Creams 10th birthday on October 11/ 12 however. Creamfields Liverpool will be unaffected and the company will maintain it’s social and charitable commitments. The section of Nation that Cream traded from will be closed for the rest of the summer, but the Lomax Live Venue will continue to trade from the premises unaffected.taken from ministryofsound.co.uk Quote Link to comment Share on other sites More sharing options...
bsb2002 Posted July 23 Report Share Posted July 23 apparently they are re-evaluating their options for 30 days or something like that, so they might stick around as a monthly (like 'crasher) or something. It's getting pathetic, as dance music gets bigger and bigger worldwide, its dying in england. Renaissance, cream, gatecrasher all failing, meanwhile slipknott is all over the charts. at least the london scene is still good (though i guess the velvet rooms had to close) Quote Link to comment Share on other sites More sharing options...
bsb2002 Posted July 23 Report Share Posted July 23 here's the statement:Cream Group Announcement> > Due to a shift in dance trends from nightclubs towards large- scale> events and festivals the Cream group announced today that it is> entering into a 30 day review period to assess the future of its> nightclub operation at Nation in Liverpool.> > The company has experienced 1st hand a significant shift away from the> weekly club nights towards the highly successful large- scale events> like Creamfields and Cream X10 arena tour.> > Lomax Live Venue will continue to trade from the premises unaffected.> The section of Nation that Cream traded from will be closed for the> rest of the summer - reopening for Cream residents night on August> 31st, a private party on Sept 14th and Creams 10th birthday on October> 11th and 12th. > > Creamfields Liverpool will be unaffected and the company will maintain> it's social and charitable commitments. > > Quote from James Barton CEO Cream ... > James Barton C.E. O. "10 years on it is time to re-evaluate where we> are as a company and assess where that fit's into today's market. It's> clear that young people want so much more from the Cream experience.> This is evident from the massive success of Creamfields over the last> five years, the popularity of Ibiza 2002,and the success of the Cream> x10 arena tour this year. > > In 2002 we brought investment into the company with the aim of growing> the company and now we are perfectly positioned to develop into new> forms of events, music and media. > > The company is making deeper in-roads into TV with our highly regarded> Cream fields shows and Ibiza TV Series.> > Cream has also heavily invested into radio with Absolute Radio under a> exciting new brand called Jump FM. 2002 has seen the company release> more records than previous years and with the investment made our> activities will continue to grow into 2003. Alongside this our> international events business produced over 400 events this year and a> further 4 Cream fields festivals means that Cream continues to be a> forefront of global youth culture." Quote Link to comment Share on other sites More sharing options...
bigpoppanils Posted July 23 Author Report Share Posted July 23 velvet room is alive and kickingi'm seeing carl cox there on thursday Quote Link to comment Share on other sites More sharing options...
vlock942 Posted July 23 Report Share Posted July 23 Originally posted by bigpoppanils velvet room is alive and kickingi'm seeing carl cox there on thursday Ultimate B.A.S.E. The last Base party at the Velvet Rooms in London will take place this Thursday 25th July 2002. Originally the idea's of these Base nights are from Carl Cox, but the night is now run by residents Jim Masters, Trevor Rockcliffe, Brenda Russell & Lulu. They have enjoyed over 6 years of amazing Ultimate Base & BASE parties with the world's highest acclaimed international DJ's and artists at Velvet. Due to redevelopment of Tottenham Court Road tube station, building work was due to begin in 2003 leading to the closure of The Velvet Rooms. The owner of the building, Railtrack, has given Velvet 2 weeks notice of closure. Their final night will of course feature the residents plus a few special guests from the last few years. The organisation will still be doing BASE specials at The End and other venues in London, the UK and Europe. The closing does not affect the monthly party in Barcelona and the weekly party at El Cel in Ibiza Quote Link to comment Share on other sites More sharing options...
bigpoppanils Posted July 23 Author Report Share Posted July 23 wow....just in time eh? Quote Link to comment Share on other sites More sharing options...
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