LALate Turns 150

[lalate]

OCTOBER 21, 2004. LOS ANGELES, CALIFORNIA. LALate.com, the most successful company on nightlifestyle in LA, this month publishes its 150th edition of its LALate Newsletter, that most talked about newsletter for LA nightlifestyle.

LOS ANGELES, CALIFORNIA OCTOBER 21, 2004-- LALate.com, the most successful company on nightlifestyle in LA, this month publishes its 150th edition of its LALate Newsletter, that most talked about newsletter for LA nightlifestyle.

LALate - with spinoff sites ******.com and TeenLate.com - is the preeminent authority on nightlifestyle with one of the fastest growing followings of clubgoers in the United States. In a word, as Zagat's is to restaurants and Frodor's is to travelling, LALate is to nightlifestyle.

LALate is the first ever one-stop websites for residents to get into the most exclusive VIP-only parties listing several dozen events sometimes per night featuring top A+ celebrities, from mansion parties to top LA venues, to secret thousand person warehouse parties with acts that rival major stadium performances.

From its launch, LALate began publishing to its readers a weekly and often bi and tri-weekly newsletter providing details never before seen in the nightlifestyle scene. LALate didn't just review the crowd at the venue, it reviewed the decore, the floorplan, the door operations, and that was just the beginning. It covered trends in nightlife fashion, featuring clothing line Von Dutch months before its recent height in LA popularity; automobiles, featuring the Porsche Cayenne months before it ever arrived in U.S. showrooms. LALate, in short, quickly gained in popularity by having a keen eye to not only report, but also predict, trends in nightlifestyle, constantly endeavoring to capture trends, not fads, reporting on everything from Ralph Lauren accessories to men's cologne. "We didn't just tell you what went on in White Lotus; we told you how people looked, dressed, what they drove. And what readers loved is how we reported from a mass cross section of venues, from red carpet warehouse parties in the dark empty streets of Downtown LA to A+ venues in Beverly Hills, to present everything that is bursting to the forefront, not just in one scene, but across the nightlifestyle arena", says LALate.com.

As the top destination for LA residents to get access to guestlist VIP only parties and save a fortune on nightlife, LALate has one of the largest memberships of clubgoers in Los Angeles history. LALate has built its nationally recognized success on the happiness its service brings its patrons night after night, publishing this most talked about weekly newsletter in Los Angeles.

Virtually every top promoted event is listed with LALate.com, the list is endless: A+ venues (like White Lotus, Ivar, Forbidden City, Spider Room, El Centro), private onetime red carpet warehouse parties, live performance events (Maya, Lil Kim, Ludacris), celebrity hosted nights (Chris Judd, Tyson Beckford), guestlist only fashion events (Agnes B, Horn Berlin). LALate is even into venues before anyone else - Forbidden City (2003) and 9000 Lounge (2003) - reviewing these venues for Los Angeles.

But with so many events, nearly four dozen events on its calendar per week, LALate reduces those events to two of the most talked about charts in LA nightlifestyle: the "LALate 7-Day Planner Chart" and "LALate Hot @ 9 Chart".

Its online nationally syndicated and branded "LALate 7-Day Planner Chart" and "LALate Hot @ 9 Chart" give up to the minute information about what's hot and what's not, along with several "LALate Best Of" award nominations announced by LALate throughout year for holidays (NYE, Halloween) and seasons (Summer, Fall).

The LALate 7-Day Planner, the most talked about event planner in LA, takes the best of all those parties and chooses which one venue you should party at each night. If you were to party at only one place, this is where you should go that night. Similarly, if you wanted to be at a special party at 9pm each night of the week, the LALate Hot @ 9 Chart lists those parties, special venues, or special one-time or generally nonconsecutive parties.

With a market saturation of readers estimated at over 85% of VIP clubgoers in Los Angeles, LALate's newsletter this week marks its 152 edition with the following events included in its list of nearly 6 dozen events, alone, this week:

Monday

Monday - Monday Night Football @ the Highlands

Come watch the first week of Monday Night Football as the Highlands nightclub is converted into one of the coolest sports bar environments we've ever seen!! Watch the game on one of many screens including one of the largest projection televisions you will ever see with the amazing sound system of the Highlands...you will feel like you are at the game!! The kitchen will be open, and the bar will be pouring your favorite cocktails. Hot Dogs, Chicken Fingers, Shrimp, Popcorn, and some of your other bar food favorites will be available.

Wednesday

Wednesday @ El Centro

new ! check it out.

Wednesday @ Spider Club

new ! check it out.

Wednesday Industry Nights @ Prey

New! Lots of fun.

Thursday

Free Early Evening Fashion Party w/ Drinks

Westwood. Enjoy!

Thursday @ Falcon

Still going strong.

Thursday @ Goodlife

Still going strong.

Thursday Fashion Trunk Party with Free Cocktails 6 to 9 pm in Westwood

Westwood's hottest new boutique, Monica's

on Broxton, is pleased toinvite you to our Five Fabulous Fall Trunk Shows

featuring Sanctuary,Diane Medak, Ella Moss, Gara Danielle, Blume and James

Perse.Check out the newest looks for Fall, and be among the first to pick up

never-before-seen pieces from the Spring 2005 collections!Corzo Tequila will be

mixing a different cocktail during each trunkshow, so be sure to hit them all

for a fun twist on everything fromthe margarita to the martini...Sanctuary

Thursday, September 30, 6-9 pmCorzo Grand Margarita--Grand Marnier, Corzo and

pineapple juice

Thursdays @ 20/10

Formerly Lush, music night. $5 with rsvp

Friday

.

Join us this Friday Oct. 22nd. as we host the Lakers vs. Clippers After Party: Hosted by Magic Johnson.

The LOGGIA Lounge is located above the beautiful Highlands Night Club. For this invite only event, a VIP pass is a Must! You will be entering from the sidewalk

Friday @ Forbidden City.

Still going strong. This week its back again. Lotta fun. Hot hot crowd.

Friday @ El Centro

Its back. It's El Centro. And its so much fun.

Friday @ Prey.

its back, its hot, check it out. Door opens at 9 pm

Friday @ Ivar

Cool promoter. Great fun. cover tba

Friday @ Highlands

Its back. It's a longtime popular spot. And worth a return now and then.

Friday @ Joya

If you have to go to Joya, we have the hookup. LADIES FREE B4 10:30pm!!! on guest list only.

Fellas $10 B4 11pm $15-20 after on the list.

Saturday

Saturday @ Stock Exchange (free cover)

Saturday @ Ambiente returns

A latin crowd and worth the trip.

Saturday @ Ivar

cover tba

Saturday: Godskitchen/Spundae @Henry Fonda Theatre

Saturday @ Prey is Back

door opens at 9, list closes at 1030

Sunday @ Star Shoes NEW!!

Rotating DJs include Raul Campos! Yes!

drink specials martinis $5 and $4 cosmos till midnight...free with rsvp

... and get ready for Halloween as we deliver a huge number of parties!