i was tryin to have a normal conversation with you.. i apologize if it appeared otherwise..when i said gold point, i meant in regards to what fred was speaking about with these virtual rpg games where you purchase points or what not i agree with the cigar example, but again its a niche market.. my argument is that with more universal products, such as pepsi or starbucks, this form of marketing is not really that beneficial and they wount really concentrate on it