tinybutterfli Posted March 11 Report Share Posted March 11 anybody have that feeling things aren't going well? Quote Link to comment Share on other sites More sharing options...
joeygk Posted March 11 Report Share Posted March 11 anybody have that feeling things aren't going well?my supervisor is out today....i get the office all to myself. I'm so shutting the door and listening to the essential selection this afternoon. *i knew i should have RAWKED last night. Quote Link to comment Share on other sites More sharing options...
joeygk Posted March 11 Report Share Posted March 11 Dietrich Mateschitz the austrian dude who mastermined Red Bull is officially one of the world's richest men making it on to the Billioniare list. So how much of his 2 billion net worth is from Thomar? Quote Link to comment Share on other sites More sharing options...
thomar Posted March 11 Report Share Posted March 11 why won't my cold go away? tell me tiny, tell me.btw, i got a ticketmaster email about U2 tics going on sale this monday. i'm guessing you already knew that though. Quote Link to comment Share on other sites More sharing options...
thomar Posted March 11 Report Share Posted March 11 Dietrich Mateschitz the austrian dude who mastermined Red Bull is officially one of the world's richest men making it on to the Billioniare list. So how much of his 2 billion net worth is from Thomar? 1/2. he's the smartest man alive. Quote Link to comment Share on other sites More sharing options...
thomar Posted March 11 Report Share Posted March 11 The Soda With BuzzBy Kerry A. DolanClever marketing helped Dietrich Mateschitz turn a so-so beverage into a billion-dollar brand.Red Bull, the "energy" drink created by Austrian Dietrich Mateschitz, doesn't taste very good. Nor does it sound very appealing: The berry-flavored beverage is spiked with mysterious additives like taurine and glucuronolactone. And at $2 for an 8.3-ounce can, Red Bull's retail price is at least double what you'd pay for a 12-ounce can of Coke. But it does pack some energy. Red Bull, with 80 milligrams of caffeine, has more than double the dose found in the larger Coke serving, and it has 110 calories per serving versus Coke's 140.Consumers downed 1.9 billion cans of Mateschitz's potion last year, generating just about $2 billion in revenue. By our reckoning Mateschitz's 49% share of the business is worth $2 billion.Mateschitz, 60, typifies a new class of billionaires who got rich not by inventing a new product but by selling an ordinary one inventively. Donald Trump gets a premium for his Manhattan apartments because he has propagated the notion that a Trump building is superior to comparable property across the street. Sidney Frank made billions by selling Grey Goose vodka, nearly indistinguishable from bottom-shelf brands, at a rich price."When we first started, we said there is no existing market for Red Bull," Mateschitz recalls, in a thick Austrian accent. "But Red Bull will create it. And this is what finally became true."Since introducing Red Bull in 1987, Mateschitz has invested heavily in building the brand. Last year he spent $600 million, or 30% of revenue, on marketing. (Coca-Cola spends 9%.) But unlike rivals who pay millions of dollars for superstars like Britney Spears, Mateschitz relies on cheaper talent: hip youngsters, students and a legion of fringe athletes. Red Bull sponsors some 500 athletes around the world, the type who will surf in Nova Scotia in January or jump out of a plane to "fly" across the English Channel. Every year the company stages dozens of extreme sporting events, like the climbing of iced-down silos in Iowa or kite sailing in Hawaii, as well as cultural events like break-dancing contests and rock music jam sessions. Then there is Hangar-7, an eye-popping structure of glass and steel that Mateschitz erected next to the airport in Salzburg, Austria. The building serves as a chic eatery for club crawlers and provides shelter for the Flying Bulls, a fleet of 15 show planes that appear at air shows around the world. Mateschitz's latest indulgence: the purchase of a Formula One racing team, an extravagance that will absorb $100 million a year to keep on the track while generating only $70 million in revenue.All these activities are geared to one objective: to expand Red Bull's presence amid a deluge of new energy drinks being introduced by upstarts and beverage behemoths like Pepsi and Coke.So far the results have been spectacular: In some countries Red Bull commands an 80% market share. In the U.S., where Red Bull enjoys a 47% share of the energy drink market, sales are growing annually at a 40% clip. Last year it sold 700 million cans in the U.S.; this year it hopes to sell 1 billion.Impressive results for any go-getter, but even Mateschitz would admit he didn't exactly grab his Red Bull fortune by the horns. Raised by two primary-school-teacher parents who separated when he was very young, the convivial Mateschitz took ten years to get through college. "Life as a student is enjoyable," he muses, during a rare interview at Hangar-7. After graduating with a marketing degree from the University of Commerce in Vienna at the age of 28, Mateschitz worked various marketing jobs, including stints at Unilever and Germany's Jacobs Coffee. In 1979 he became the international marketing director for Germany's Blendax (later acquired by Procter & Gamble), where he pushed products like toothpaste, skin creams and shampoo.It was a job that took him all over the world. In Thailand he discovered the benefits of a syrupy tonic drink sold in pharmacies as a revitalizing agent. After the long flights from Europe to Bangkok, Mateschitz would down the tonic over ice. His jet lag all but disappeared. He decided to study up on the market. "I realized that these little syrups developed in Japan did extremely well all over Asia," he recalls.By happenstance, a Blendax licensee in Thailand named Chaleo Yoovidhya also owned a tonic drink company. Mateschitz floated the notion of introducing a tonic drink in the West. Yoovidhya loved the idea. In 1984 Mateschitz quit his job to partner with Yoovidhya. Each invested $500,000 of savings and took a 49% stake in the fledgling outfit. They gave the remaining 2% to Yoovidhya's son Chalerm, but it was agreed that Mateschitz would run the company.Back to the World's Richest People. Quote Link to comment Share on other sites More sharing options...
joeygk Posted March 11 Report Share Posted March 11 he striked at the right time and locked in red bull status as the industry standard, it's the top shelf energy drink. really interesting. I remember when i first moved to miami, i had never even heard of red bull....but my roommate had just gotten back from Spain and said EVERYONE was drinking it w/ vodka over there at the clubs. CRAZY. Quote Link to comment Share on other sites More sharing options...
thomar Posted March 11 Report Share Posted March 11 he striked at the right time and locked in red bull status as the industry standard, it's the top shelf energy drink. really interesting. I remember when i first moved to miami, i had never even heard of red bull....but my roommate had just gotten back from Spain and said EVERYONE was drinking it w/ vodka over there at the clubs. CRAZY.i had to go to zurich to get my first can. Quote Link to comment Share on other sites More sharing options...
thomar Posted March 11 Report Share Posted March 11 Quote Link to comment Share on other sites More sharing options...
joeygk Posted March 11 Report Share Posted March 11 chris did you do the porter interview on rhythmism? Quote Link to comment Share on other sites More sharing options...
thomar Posted March 11 Report Share Posted March 11 chris did you do the porter interview on rhythmism?no. it's done, and will be up on RA soon. Quote Link to comment Share on other sites More sharing options...
thomar Posted March 11 Report Share Posted March 11 GK- want to meet in soho for lunch (indian food!) Quote Link to comment Share on other sites More sharing options...
kken Posted March 11 Report Share Posted March 11 he striked at the right time and locked in red bull status as the industry standard, it's the top shelf energy drink. really interesting. I remember when i first moved to miami, i had never even heard of red bull....but my roommate had just gotten back from Spain and said EVERYONE was drinking it w/ vodka over there at the clubs. CRAZY.i don't like the article in that it makes it sound like this austrian dude actually created the formula for red bull. WRONG. all he did was pure marketing. good marketing mind you but he had absolutely nothing to do with the actual creation of the red bull exilir of the gods. exilir drinks are nothing new to any asian country. and to just have one last short paragrah acknowledge that he wasn't the creator is pretty lame.who's got jokes! it's friday! Quote Link to comment Share on other sites More sharing options...
joeygk Posted March 11 Report Share Posted March 11 i don't like the article in that it makes it sound like this austrian dude actually created the formula for red bull. WRONG. all he did was pure marketing. good marketing mind you but he had absolutely nothing to do with the actual creation of the red bull exilir of the gods. exilir drinks are nothing new to any asian country. and to just have one last short paragrah acknowledge that he wasn't the creator is pretty lame.who's got jokes! it's friday!yeah, but if you read the article the actual formula has nothing to do w/ the sucess, it was an average drink that doesn't taste good. it was ALL about the marketing...that's the brilliance of the whole thing. we were all tricked into needing this crap & now look at poor thomar, he's addicted. Quote Link to comment Share on other sites More sharing options...
joeygk Posted March 11 Report Share Posted March 11 GK- want to meet in soho for lunch (indian food!)no i'm on Body For Life again, can't eat out Monday thru Saturday. Quote Link to comment Share on other sites More sharing options...
thomar Posted March 11 Report Share Posted March 11 yeah, but if you read the article the actual formula has nothing to do w/ the sucess, it was an average drink that doesn't taste good. it was ALL about the marketing...that's the brilliance of the whole thing. we were all tricked into needing this crap & now look at poor thomar, he's addicted. = Quote Link to comment Share on other sites More sharing options...
tinybutterfli Posted March 11 Report Share Posted March 11 why won't my cold go away? tell me tiny, tell me.btw, i got a ticketmaster email about U2 tics going on sale this monday. i'm guessing you already knew that though. Your cold won't go away because obviously you are in "Tinybutterfli" withdrawl. I'm sorry but I have a feeling you will be sick till April 1. All set to try for tix for MSG on Monday. Aiming for 2nd DC show tomorrow. Wish me luck!p.s. i really do hope you feel better Quote Link to comment Share on other sites More sharing options...
thomar Posted March 11 Report Share Posted March 11 no i'm on Body For Life again, can't eat out Monday thru Saturday. anything on for tonight? (other than the duke game!) i could go see hernan, but i think i want to do something else... you and stacey going drinking? Quote Link to comment Share on other sites More sharing options...
thomar Posted March 11 Report Share Posted March 11 Your cold won't go away because obviously you are "Tinybutterfli" withdrawl. I'm sorry but I have a feeling you will be sick till April 1. All set to try for tix for MSG on Monday. Aiming for 2nd DC show tomorrow. Wish me luck!p.s. i really do hope you feel better thanks. the guys wish you good luck too (see photo) Quote Link to comment Share on other sites More sharing options...
joeygk Posted March 11 Report Share Posted March 11 anything on for tonight? (other than the duke game!) i could go see hernan, but i think i want to do something else... you and stacey going drinking?chillin' at home....don't really feel like going out, not gonna force myself to go out....maybe on demand a movie. come over, we can hang out & sent gina dirrrty text messages. Quote Link to comment Share on other sites More sharing options...
joeygk Posted March 11 Report Share Posted March 11 Garbage has a new album coming out on April 12th....i'm so excited. Quote Link to comment Share on other sites More sharing options...
tinybutterfli Posted March 11 Report Share Posted March 11 chillin' at home....don't really feel like going out, not gonna force myself to go out....maybe on demand a movie. come over, we can hang out & sent gina dirrrty text messages.oh i'm excited! Quote Link to comment Share on other sites More sharing options...
tinybutterfli Posted March 11 Report Share Posted March 11 Garbage has a new album coming out on April 12th....i'm so excited. yep! very exciting. unfortunately their show at the 930 club is sold out I did see them open for..... um, you know... that band I really like Quote Link to comment Share on other sites More sharing options...
joeygk Posted March 11 Report Share Posted March 11 version 2.0 is one of my fav albums eva! Quote Link to comment Share on other sites More sharing options...
thomar Posted March 11 Report Share Posted March 11 my next shoes: Quote Link to comment Share on other sites More sharing options...
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