radioxkiss Posted September 21 Report Share Posted September 21 Hi guys. I had to write this paper, and I want to know your feelings on my paper ..Maybe your feelings towards this subject. Thanks Trying to reach the student marketCompanies are desperate for college students to buy more of their products, but "the college market is notoriously tough to crack," writes Sandra Yin, associate editor of the magazine.The challenges? "Students doubt corporate intentions, they want to be catered to, and they don't think companies know what they want," writes Ms. Yin. "And they are poor: Their idea of a good buy is a bargain." Still, many businesses think they are worth the trouble. Ms. Yin cites data showing that full-time students at four-year colleges spent $9.2-billion on discretionary items in 2002. Students also form spending habits that may be lifelong as their earning power increases.Students frequently ignore traditional advertising because they are "consummate multitaskers," Ms. Yin says. While 9 out of 10 students watch at least 10 hours of television a week, most of them are doing other things at the same time. Among the activities students report engaging in while watching television, according to a study Ms. Yin cites: eating (77 percent), talking on the phone (58 percent), and homework (56 percent).-------------------------------------------------------------------------------- Quote Link to comment Share on other sites More sharing options...
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