It's Official, The Chrysler 300 is the "Shizzle"

[HAZE]

http://story.news.yahoo.com/news?tmpl=story&cid=857&ncid=757&e=10&u=/nm/20041118/od_uk_nm/oukoe_autos_daimlerchrysler_award

DETROIT (Reuters) - The head of DaimlerChrysler's Chrysler division has borrowed a phrase from rapper Snoop Dogg to thank Motor Trend magazine for naming the Chrysler 300 its 2005 "car of the year."

"Winning the Motor Trend Car of the Year award is huge for us," said Dieter Zetsche, Chrysler's president and chief executive.

"As Snoop Dogg would say, it's the shizzle," he added.

Shizzle is urban slang that can have many different meanings, according to Snoop Dogg himself. But it is mostly used in the phrase "fo' shizzle," as in "for real" or "for sure."

Zetsche's reference to Snoop Dogg, in his German-accented English, was not gratuitous.

The Los Angeles rapper is a big fan of the 3OO, which has a large chrome grill and low-slung roof. He grabbed headlines in Detroit last May after he left a voicemail message for Zetsche demanding to know how he could get his hands on the hot-selling sedan.

Chrysler spokesman Jason Vines said Snoop, whose real name is Calvin Broadus, got his wish after he agreed to put the car in one of his recently released hip-hop videos.

"That's a pretty fair payment," said Vines, referring to the power of celebrity buzz and endorsement.

Zetsche addressed the awards ceremony at Chrysler's Detroit-area headquarters by video linkup from Las Vegas, where he was meeting with Chrysler's national auto dealers.

On display at the ceremony was the white one Snoop Dogg asked for back in May.

Gadgets and design changes, made to order for the rapper, included gull-wing doors, a sound system big enough to fill the car's trunk, and a trio of video screens.

Motor Trend praised the 300 as a "compelling combination of power, responsiveness, room and refinement."

The U.S. magazine's editorial staff tested 24 new vehicles to find what it called the automobile that best represented exceptional value, superiority in its class, and the most significant development on the new car scene.

[bigpoppanils]

hopefully the "shizzle" phrase will die now

[pgiddy]

I would love to be negative...but I am actually happy that an American made car has some good looks to it....lets see how it holds up in a couple of years though!

[aa07033]

Definitely more elegant I think all american brands are stepping up their games productivity wise.

[laraver]

Great! Another car for the ghetto fabulous set! All bling no zing. Yeah yeah I know you can get it with a Hemi, but it is still a dog in the performance department.

Panteras Rule

LA Raver

73 Euro GTS

Chassis # 5813

[pgiddy]

Great! Another car for the ghetto fabulous set! All bling no zing. Yeah yeah I know you can get it with a Hemi, but it is still a dog in the performance department.

Panteras Rule

LA Raver

73 Euro GTS

Chassis # 5813

It's not a real hemi....this whole hemi thing is fucking ridiculous....It's not a true hemispherical combustion chamber. Since they use half a sphere, they call it a hemi.....bwhahhahah I think you can even get a Neon with a "Hemi"

Oh well thats another topic for another day, same as "Panteras Rule" do they even make those things anymore?

[blacklabelcoke]

[guidew]

Nah still a POS....American makers have a long time to go. Lincoln is deff stepping up more the any other company. I keep reading how Ford is pushing Jaguar but there shitty as well. Granted BMW and Mercedes deff are a little "lighter" on how there parts are (meaning not as great as they were years ago.