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SWAG (version, odori) UK @ bump this Sunday!


randydeshaies

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-- Sunday, June 25, 2006 --

SWAG

(Version, Jus' Trax, www.swag-uk.net) UK

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Chris began his addiction to music at an early age. His parent's record collections and passion for music meant he was exposed to everything from Motown and Classical to Black Sabbath at home. As a teenager, early Hip Hop and Electro became his obsession and at the time he left school, the first wave of Chicago house was hitting the clubs he sneaked into after-hours. Sheffield's vibrant illegal party scene at the end of the eighties introduced Chris to a different style of music and DJing altogether; he was hooked.

His own first DJ residency began in 1989 at Sheffield's now legendary Limit club. Chris broke the rules of the time by playing European music alongside the more popular US sound, as well as mixing up styles and tempo's. By actually learning the craft in the club his instinctive feel for the dancefloor came about not through hours of practice, but by actually feeding off the moods of the dancers and constantly pushing them with new sounds alongside the established favorites.

SWAG was started in 1993, initially as a project they played around with in their spare time. Junior Boys Own's Terry Farley called them upon hearing the fruits of their studio endeavors and offered to release the first wave of SWAG material. In the meantime Chris's DJ schedule was busy as ever, touring commitments with WARP acts as well as his numerous residencies meant his day job in the record store was becoming increasingly part-time. When the store finally closed in '96, Chris decided it was time to establish his own outlet for the music he was recording.

His labels 'Primitive' and 'Odori' were started and immediately began releasing music from themselves and a host of other like-minded artists who threw out the House rulebook, a policy which helped their releases find their way into the record boxes of the world's best DJ's. The SWAG project had begun to lose momentum, as their relationship with JBO grew more strained. Two years of running his own labels had given Chris the confidence to start out fresh with SWAG, this time on another new, self owned label 'Version Music'.

Over the last ten years the SWAG partnership has been behind over fifty original tracks, and many more remixes, for international artists like Bjork, Herbert and Moloko, as well as definitive work and collaborations for dozen's of underground labels. Their own imprints have built up an international following, making Chris's DJ schedule as hectic as ever, and ensuring their 'Decks And Gadgets' shows have rocked clubs from Tokyo to Madrid and Sydney, not to mention classic UK parties like the Sub Club, Back to Basics and Fabric.

With two acclaimed LP's under their belts and each new project presenting fresh challenges and room for the duo to push their music even further, the SWAG sound has become an integral part of the underground global music scene, and Chris celebrated as one of the world's most valued DJ talents.

upcoming events

----------------------------------------------

06.25.06

SWAG (Version, Jus' Trax, www.swag-uk.net) UK

SOUNDSYSTER (Ultrasound Productions) Halifax CANADA

07.02.06

Marz Entertainment celebrates 7 years with

FRED EVERYTHING (Lazy Days, 20:20 Vision) Montreal

SERGIO SANTOS (Moving Soundz, Marz, bump)

07.16.06

JOHN LARNER (Muzigue Boutique, Guesthouse, Bassmint) Indianapolis

TIGRA C (Bassmint Recordings) Boston

07.30

10th Annual

SUMMER BOAT CRUISE Afterparty

presented by Phoenix Landing & Hugh O'Neill's

08.06

SOUND REPUBLIC (Guesthouse, DAE, Control) Chicago

RYAN OBERMILLER (Marz, Red Door, bump) NH

08.13

BRYCE C (See Sound Lounge) Seattle

SERGIO SANTOS (Moving Soundz, Marz, bump)

09.03

RAOUL BELMANS of the SWIRL PEOPLE

(Aroma, Tango, Tronicsole, Lowown) Belgium

ROLLAND ESS (Double Down Prod, Marz, bump)

09.24

JAY TRIPWIRE & LUKE McKEEHAN (Nordic Trax, 2Guerilla) Vancouver BC

more to come...

bump

underground house music

sunday nites at phoenix landing

512 mass ave, central sq, cambridge

www.marzentertainment.com

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