i'm glad to jump into a thought-provoking discussion! for one, you are right about "major media" not appreciating electronic music as "the next" genre. however, we must remember that the major media in question exists soley because of commerce. network execs and tv/cable stations are not going to give airtime to what they consider a niche genre when they already know they will make a sure buck off of popular genres (POP music.) it is good to recognize this fault of major medias. then, we must turn to alternative media. local magazines, word of mouth, even smaller radio stations (here in seattle they have a listener-supported radio station -- can you imagine listening to commercial-free music all the time? ) and even the internet are all viable forms of knowledge delivery about the music scenes. BE MEDIA LITERATE! only then will you understand what advertising is constantly being pushed in front of you. additionally, don't expect everyone to be cutting-edge. most kids like pop music -- that is what they know. not many individuals brave new frontiers, especially at an early age, because they cannot yet deal with possibly being singled out or alienated (we all know it's a myth, but only when you've already done it.) just remember that you don't HAVE to listen to it. you can turn it off. you can leave. i recommend a portable MP3 player -- it's your music, all the time. have a great day and night. - liz