If it bothers you that much, purchase the rights to that name. Just let me know how much you strike a deal for and I will buy it for 7% more, LOL, just kidding. In all fairness, I understand your point but it's a business and they beat you. I'm not saying it's right, but they gained the rights to the site ethically (this is a personal view of business). If you don't have anything to gain from it, brush it off and learn from it. If you need this site for whatever reason, strike a deal with them and buy the ownership. Good luck!