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Hi i wrote this paper and i want to know what you think of it.. thank you At a time when advertising for mainstream beer brands aimed at younger men celebrates women who wrestle or were born as twins, a smaller, imported brew is hoping a print campaign with a more light-hearted approach to the battle of the sexes will help stimulate sales. The campaign, for Molson Canadian, sold by Molson USA, will appear in May issues of four men's magazines and one women's magazine. The ads cleverly send up the conventions of how beer is advertised differently to men and women while at the same time seeking to capitalize on those ploys. The campaign is part of an ambitious effort to remake the Molson Canadian image among male beer drinkers ages 21 to 29, and it carries the theme "Let your Molson do the talking." It is the brainchild of Crispin, Porter & Bogusky in Miami, the hot creative agency known for rule-breaking work for advertisers like Ikea, Mini Cooper and the American Legacy Foundation (the "Truth" anti-smoking ads, produced with Arnold Worldwide in Boston.). Crispin, Porter was awarded the Molson USA account, with billings estimated at $10 million, in April 2002, and six months later had the company bring out Molson Canadian (and Canadian Light) in bottles bearing "twin labels" a conventional one on the front and a fanciful one on the back. The back labels, initially in 84 varieties that have now climbed to more than 225, proclaim sentiments that range from "I'm not wearing underwear" and "One-man bachelorette party" to "I put the super in superficial" and "Can I get your number?" The wacky packaging is promoted in television commercials. The premise of "Let your Molson do the talking" is that if imported beers are -- as beer drinkers have been assured for decades by brewers and the agencies that work for them -- lifestyle products that say something about who buys them, then Molson Canadian will now speak up on behalf of the buyer on the subject he likely considers the most important in his life: Topic A, as Preston Sturges calls it in the screwball comedy "The Palm Beach Story," otherwise known as sex. The campaign is indicative of what is known as postmodern advertising, which presents consumers with ads that acknowledge they are ads, ads that sell with a wink and a nudge, ads that reference the ways ads try to peddle products. Such tactics are particularly popular among advertisers targeting younger consumers, who are deemed more skeptical about marketing, and more educated consumers, who have presumably read books like "The Hidden Persuaders" or "No Logos." "This approach is different," says Steve Breen, vice president for marketing in Golden, Colo., for Molson USA, a joint venture of the Canadian brewer Molson Inc. and the Adolph Coors Company. "It appeals to the import drinker," he adds, "who has been to college, has got a job, is earning decent money, is a little more mature." For all that, the import drinker shares at least one interest with his less-educated, less-affluent, less-mature counterpart. "In talking to consumers to see how we could make Molson Canadian relevant to the young adult drinker," Mr. Breen says, "the key thing they kept feeding back to us was: 'We're in bars to meet women. Anything that helps us connect is great.' So we can become relevant by helping them interact." Yes, but it has to be in a way different from Miller Lite beer, brewed by SABMiller, which has come under fire for a commercial that features the wrestling women, or Coors Light beer, sold by the Coors Brewing Company division of Coors, which is also feeling some heat for spots that star sultry twins. So in the Molson Canadian commercial promoting the twin-label bottles, as two actors playing friends talk at a bar, one of them suddenly turns to look into the camera before delivering his next line. He breaks the fourth wall with viewers as if to say, "Yes, I know I'm in a commercial, and I know you know, too." That attitude is even more ardently embraced in the print ads. The ad appearing in the women's magazine, Cosmopolitan, presents male drinkers of Molson Canadian as hunky yet sensitive, studly yet caring. It is a tongue-in-cheek version of how male beer drinkers see themselves and how brewers see them. There is a photograph of a buff blond in winter gear, cradling two puppies as he holds a bottle of Molson Canadian, turned to the camera so the brand logo on the front label is readable. There is text under the photograph. "His address: the intersection of confidence and compassion. His beer: Molson Canadian." The Cosmopolitan readers will be directed to a Web site (http://www.molsonman.com/) where additional photos and a biography of the hottie will be available soon. The ad appearing in the men's magazines -- FHM, Gear, Playboy and Ramp -- informs readers about the "hundreds of thousands of women" seeing the Cosmopolitan ad and describes how they may take advantage of that. The Cosmopolitan ad, the readers of the men's magazines are told, "is a perfectly tuned combination of words and images designed by trained professionals. Women who are exposed to it experience a very positive feeling. A feeling which they will later project directly onto you. Triggering the process is as simple as ordering a Molson Canadian." "That's not just a crisp, clean import from Canada you're tasting," the men's ad concludes in a mock triumphant tone. "It's victory, my friend." The readers of the men's magazines will also be directed to a Web site (http://www.molsontwinadvertising.com/) where they will soon find downloadable, wallet-sized versions of the photos of the puppies, suitable for starting or continuing bar conversations, as well as other helpful ways Molson Canadian proves that "no other beer works as hard for you." "Can other beers do that? I think not," says Bill Wright, vice president and associate creative director at Crispin, Porter, echoing the tone of the campaign. "While other beers do funny commercials, we're actually doing something to give our consumer the tools to connect with women in social situations and at great expense, I might add." Turning somewhat more serious, Mr. Wright observes: "Every beer is a badge, meant to say something about you. You're paying that beer a big compliment, because you're going to be holding up that badge for the next 30 minutes, and you don't let your fingers cover up the label." "That was our original insight," he adds, "that this brand is such a badge, and you demonstrate that every time you order it." Before Crispin, Porter, Molson Canadian was "the beer for free-spirited wilderness adventurers," Mr. Wright says, laughing, referring to previous ads. "When we got it, it was pretty moribund. Now we want it to stand for something." Sales of Molson Canadian have increased 30 percent in the six months since the bottles started to be sold with the twin labels. Mr. Breen describes it as "the fastest-growing import" among the top 25 imported beers. Additional ways to demonstrate how the beer can "do the talking" are being considered. Mr. Wright says he would like to try radio commercials similar to the print ads because the idea can work "anywhere you can segment the media, and radio segments listeners very well."

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Hi guys. I had to write this paper, and I want to know your feelings on my paper ..Maybe your feelings towards this subject. Thanks Trying to reach the student market Companies are desperate for college students to buy more of their products, but "the college market is notoriously tough to crack," writes Sandra Yin, associate editor of the magazine. The challenges? "Students doubt corporate intentions, they want to be catered to, and they don't think companies know what they want," writes Ms. Yin. "And they are poor: Their idea of a good buy is a bargain." Still, many businesses think they are worth the trouble. Ms. Yin cites data showing that full-time students at four-year colleges spent $9.2-billion on discretionary items in 2002. Students also form spending habits that may be lifelong as their earning power increases. Students frequently ignore traditional advertising because they are "consummate multitaskers," Ms. Yin says. While 9 out of 10 students watch at least 10 hours of television a week, most of them are doing other things at the same time. Among the activities students report engaging in while watching television, according to a study Ms. Yin cites: eating (77 percent), talking on the phone (58 percent), and homework (56 percent). --------------------------------------------------------------------------------

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I know fish doesn't have alot of carbs. Also ankins diet you can buy doesn't have alot.

The weather is so nice right now to go out and take a jog in the park, ect. What is everybody's favorite park,and why.

I have been lacking off and now I'm back. I was wondering what is everybody's advice to loose some extra pounds. I do strenght training every 2 days, and cardio everyday. Eating I eat alot of salads, and seafood.

I was looking at this gym, and they didn't have showers! How nasty is that?

Old fart.

This is for one of my advertising classes. I need to get other people's feelings on this besides mine .Thank you! THE venerable theme for Timex, "It takes a licking and keeps on ticking," looks to be taking a final licking. The Timex Corporation, in a campaign from its new agency, Kirshenbaum Bond & Partners in New York, is dropping the "licking/ticking" slogan - introduced in the 1950's and brought back in the 1990's - for a theme intended to help update its image. The goal is to freshen the Timex appeal with consumers ages 18 to 34, whose wrists are increasingly sporting other watch brands like Kenneth Cole, ESQ, Marc Ecko, Fossil, Guess, Swatch and Swiss Army that they deem more hip. The theme change, to "Timex. Life is ticking," is part of an advertising makeover after Timex left its agency of 16 years, Fallon Worldwide in Minneapolis, part of the Publicis Groupe. (THE NEXT SENTENCE SAYS ALOT ABOUT ADVERTISING.)........The new campaign, with a budget estimated at $6 million, is indicative of efforts by marketers of familiar products, especially in competitive categories, to freshen once-powerful pitches that are now perceived to be working about as well as, well, a stopped watch. "This is not to dis anything we've done in the past," said Mark Shuster, senior vice president for marketing and chief marketing officer at Timex in Middlebury, Conn., who joined the company five months ago, "but we have an opportunity to take the brand forward." " `It takes a licking and keeps on ticking' was very consistent with a durability message, and was very effective," Mr. Shuster said. "But durability is now almost a given because as technologies have improved, people have caught on to it. Our thought was, is there a way to evolve beyond durability, to look for that something that captures more of the spirit and mindset of today." There are of course significant risks in replacing "licking/ticking," which ranked No. 40 on a list of the top 100 campaigns of the 20th century compiled by the trade publication Advertising Age. Timex, the United States watch market leader - the Swatch Group is first worldwide - would be poorly served if it were to give up the benefits of the previous theme, like the awareness and recall the longtime slogan has among consumers, without achieving improvements in measurements like modernity or relevance. "I don't want to be negative, but I am underwhelmed by the concept," said Timothy R. V. Foster, the founder of a company in London called AdSlogans Unlimited, when asked his reaction to the new theme. " `It takes a licking and keeps on ticking' is brilliant, because the slogan says the benefit," Mr. Foster said. "With `Life is ticking,' I have a tendency to want to complete the slogan; it doesn't sound like it's finished." (SHOWING THE BENEFIT OF A PRODUCT, IN THIS CASE THE WATCH IS STRONG AND WON'T BREAK EASILY...IS VERY IMPORTANT...WE WILL LEARN MORE ABOUT THIS IN CLASS...) Needless to say, Timex and Kirshenbaum Bond, part of the Kirshenbaum Bond Creative Network, plan to work assiduously to convert critics like Mr. Foster. That will be the aim of print ads in the "Life is ticking" campaign, to appear in September issues of magazines with younger readers like Details, Entertainment Weekly, FHM, InStyle, Jane, Lucky, Marie Claire, Men's Health and Transworld Snowboarding. The ads seek to draw attention by illustrating Timex products and features in eye-catching, nontraditional ways. For instance, a watch with a heart monitor is promoted with a photograph not of a fit runner but of a heart attack breakfast of bacon, three eggs and fried potatoes. The Ironman Sleek watch is promoted with a photograph not of a trim triathlete but of a bulging belly. An Ironman Data Link watch with "reminder" features is promoted with a photograph of a reminder missed because Timex was not there: a dead goldfish floats in its bowl, the "Feed fish" message unseen. And a shock-resistant watch is promoted with a photograph meant not to absorb shocks but to create some, depicting a flasher in a raincoat unveiling himself to passers-by. "The brand is so iconic, but sometimes `iconic' can seem dated," said Rob Feakins, an executive creative director at Kirshenbaum Bond. " `It takes a licking and keeps on ticking' is one of the greatest tag lines in terms of memorability, but it's no longer relevant." After all, Mr. Feakins said, "most people with a watch expect it to work." In the review for the Timex account that ended in December with the selection of Kirshenbaum Bond, "we presented two campaigns they didn't buy," Mr. Feakins said, referring to Timex executives, "but they liked our thinking, so we went back and did a huge exploratory on the slogan." "We wanted to create a point of view for Timex that wasn't about telling time anymore, but was more about what you make of that time," he added. " `Life is ticking' is attached to the old tag line, but it's done in a more tongue-in-cheek way that's more relevant to this audience." In tests of the new "bolder, more pointed" tack the print ads are taking, Mr. Feakins said, consumers said "they felt the brand could go there." The plans for the campaign include a commercial to run in movie theaters in the fall, he added, with television being considered. Mr. Shuster praised Kirshenbaum Bond for coming up with a campaign that the initial tests showed could "help change people's perceptions about the Timex brand." The agency has what he called "a terrific history for taking brands and making them more contemporary and relevant," listing examples like the Target discount chain owned by the Target Corporation and the Liberty Mutual insurance company that is part of the Liberty Mutual Group. Timex is one of several recent assignments gained by Kirshenbaum Bond, which is being closely watched by its competitors to see if it can deliver results. The others include the Song low-fare airline being started by Delta Air Lines and Jergens skin-care products sold by the Kao Corporation.

21 soon

Arc will be phat!

What a stupid question

Last week I started