tinybutterfli Posted July 10 Report Share Posted July 10 7.11 oz isn't much so I plan to hit up several 711s 5 Million Free Slurpees At 7-ElevenÂ® No. 1 Convenience Retailer To Serve Free SlurpeeÂ® Drinks, Beverages, Snacks on 7-11 Day Dallas, TX, July 7, 2003 - Friday is July 11, but at 7-Eleven, Inc. (NYSE: SE), itâ€™s better known as 7-11 Day, and the day the worldâ€™s No. 1 convenience retailer celebrates its birthday. This year is no different. To celebrate its 76th birthday in 2003, participating 7-ElevenÂ® stores across America plan to serve more than 5 million free SlurpeeÂ® drinks and samples of several tasty new products while supplies last this Friday. An extra big bash is planned at a north side Chicago store, where the company will celebrate the milestone of opening 25,000 stores. On Friday, each participating 7-Eleven store will offer 1,000 customers a free 7.11-oz. Slurpee drink of their choice. The new featured Slurpee flavor this month is Mountain Dew Live Wire. Participating stores also will be sampling Big Eats BakeryÂ® Dreammmâ„¢ Donuts, new beef enchilada-flavored 7-Eleven Go-Go TaquitosÂ®, Chipper Snacks, Briarâ€™s Premium Root Beer and DefCon3 Energy Drinks.â€œFor 76 years, our customers have made us the worldâ€™s favorite neighborhood retailer,â€ said Jim Keyes, 7-Eleven, Inc. president and CEO. â€œ7-Eleven stores plan to celebrate this anniversary with a special thank-you to our more than 6 million customers that shop our stores each day.â€Convenience retailing began simply enough in 1927 when a Southland Ice Company employee started selling milk, eggs and bread from his ice dock in Oak Cliff, a suburb of Dallas. Since that inauspicious start, â€œconvenienceâ€ has become a big business. The small ice company has grown into a major international retailing chain with 5,800 7-Eleven stores in the United States and Canada, and more than 25,000 stores worldwide.â€œ7-Eleven was the first to introduce the concept of convenience shopping to the public and has grown to be the largest convenience store retailer in the world,â€ said Keyes. â€œWe look to maintain our leadership position as consumersâ€™ store of choice by meeting and exceeding the changing needs of our customersâ€™ lifestyles.â€Not only did 7-Eleven create convenience retailing, the company also has set the convenience store standard with numerous firsts since 1927. 7-Eleven was the first convenience store to: advertise on television, operate 24 hours a day, sell gasoline, offer fresh-brewed coffee to-go, self-serve fountain drinks and giant drink cups, and sell pre-paid phone cards.The companyâ€™s branded proprietary products like Big GulpÂ® fountain drinks, Big BiteÂ® hot dogs, Big Eats DeliÂ® sandwiches and SlurpeeÂ® frozen carbonated beverages, also unique in the marketplace, have become part of popular American culture.â€œCustomers have high expectations of us,â€ Keyes said. â€œWhen they shop at 7-Eleven, they want to find what they need easily, pay a fair price, and get in and out quickly. Thatâ€™s our challenge, day in and day out â€“ to provide exceptional convenience, product assortment, quality, value and service. A lot of things at 7-Eleven have changed over the years, but our commitment to keep that promise never has.â€About 7-Eleven, Inc.7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-ElevenÂ® stores in the United States and Canada and licenses approximately 19,200 7-ElevenÂ® stores in 17 other countries and territories throughout the world. During 2002, 7-ElevenÂ® stores worldwide generated total sales of more than $33 billion. Find out more online at www.7-Eleven.com. Quote Link to comment Share on other sites More sharing options...
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