Also, optical zoom comes at a premium. The higher the optical zoom, the higher you can expect to pay. The s110 has 2x optical zoom and up to 5x digital zoom. Again, it all depends on what you're looking for If you're just a casual photographer (just taking pictures of friends and family etc.), a 2.1 megapixel camera with 2-8x zoom should be enough. I took the attached picture with the camera. It really doesn't reflect the quality of the picture because I shrunk it from 1600x1200 to about 600x480, so many pixels were lost in between, but it just gives you an idea of how pictures come out on this camera.