------------------------------------------------------------------------------- For Immediate Press Release LALate.com | NY Late.com | MiamiLate.com | TeenLate.com info@lalate.com LALate Announces 3rd Annual Best of NYE Picks Top NYE Parties for LA, NY, Teens, and Vegas -------------------------------------------------------------------------------- DECEMBER 28, 2004 LOS ANGELES, CALIFORNIA. NEW YORK, NEW YORK. Not sure where to party on New Year's Eve? Websites LALate.com, TeenLate.com, NY Late.com, and MiamiLate.com announced today its "3nd Annual Best of NYE Awards" in which it names its picks for top parties to ring in the New Year in Los Angeles, New York, and for Teens. The -late.com family of companies that include the highly anticipated MiamiLate.com and LoveLate.com have in a matter of a few years revolutionized the nightlife industry nationally through the use of net technologies to serve the VIP clubgoer. As a result, the late families today have the largest database of followers in Southern California history and the fastest following in the nation. " 'We want $100 and we are going to give you nothing' is the predominant trend among promoters on New Years Eve", explains LALate.com. "Who wants a listing of every party under the sun if they are ridiculously overpriced, boring parties." LALate has made is mark as not being a clearinghouse for every party under the sun but carrying only the very best parties and being blunt enough to tell people which parties to skip. To render its decision for its Best of NYE Awards, LALate, NY Late, and TeenLate reviewed several hundred party notices over a four week period, ranging in price from twenty dollars to several hundred dollars. "This year, the pricing is laughable. Venues that are at best C+ venues think they can get over $50 a head from a clubgoer? Good luck. They are going to fail as much as venues that are B+ at best and are charging $75 for giving you nothing." "When choosing a venue for NYE, you need to consider as the clubgoer a) what are you getting, is it worth it, and c) is the price competitve with the market. We comparison shop for everything else in our lives. Why not comparison shop for NYE? If something is over $50 in LA, it better be good, because the competition is pricing their parties very well this year." "Some websites tell you every party under the sun. They say to attend their $75 party in Hollywood, just because it's Hollywood. Only problem - there are parties for $30 in Hollywood that are a hell of a lot better. People aren't stupid. They want their money's worth." "In our selection, we considered five factors in order of importance. "(1) First, we looked at the venue for the party. On NYE, people want to party either at a top venue or a unique venue that says "sexy". Massive event parties on pavement with tents may attract people drawn to the dj lineup but can lack sexiness. Similarly, it's one thing not to wear a tuxedo on New Year's but it's another to wear a bikini to a foam party. And finally, parties that feature a circus act of performers may feel more Halloween and less New Year's. "(2) Second, we looked at the offerings for the party. Does the event have an open bar? Or food? What type of food? "(3) Finally, we looked at price. People don't want to go to the same venue from any other night and pay nearly ten times the price for nothing but a champagne toast at the stroke of midnight. NYE tickets shouldn't cost more than $100 per person." A Look Back at the First Year's Winners (2002) The 2002 LALate/NY Late Best of NYE Awards went to the following events in Los Angeles and New York: Los Angeles 1. The Larchmont Party. 2. 14th annual New Year's Eve Black-Tie Ball at The Beverly Hilton. 3. Palazzo Pacifico Mansion Party. 4. Ivar Party. New York City 1. Third Annual GBH New Year's Eve After-Hours party at Shine. 2. Saci Party. 3. Bryant Park Grill Party. This years winners are the following: LALate Best of NYE Awards Winner - LALate Choice for Best LA-NYE Overall Party (tie) A) Together as One Value: 4.5 stars Time: 8 pm to 4 am Ages: 18 and over Price: $40 pre sale Admission currently Notes: Includes: Fireworks, vendor market, concession stands Description: We went to this party last year. And nothing comes closer. Enter the Sports Arena and see a sea of thousands of happy (emphasis happy) clubgoers dancing to techno, house, and comparable. The venue featured last year a floor to ceiling huge screen tv surrounded by indoor fireworks at midnight. Side rooms found below breaking down into dance-off circles. The crowd is casual, the music is A+, and the vibe is 100% perfect. If you love music, cool people, and to dance all night, this is the e-ticket. This is the perfect party for the clubgoer or couple that love to dance to house or techno and love a great vibe on NYE. Opium, LALate NYE @ Forbidden City Value: 4.5 stars Time: 9 pm to 4 am Ages: 21 and over Price: $30 pre sale Admission currently Notes: Includes: Champagne Toast Description: Only one party has LALate's name on it this year - the best nightclub party in town - Forbidden City. We give this party a 4.5 because of the pricing. From the team that brings you Fridays @ Forbidden City with an LALate guestlist comes a killer NYE bash. Details include: * HOSTED BY MEGA ADULT FILMSTAR: ALEXIS AMORE * CELEBRITY APPEARANCES T.B.A. THIS WEEKEND * LIVE STREAM ON PLASMAS & GIANT SCREEN OF N.Y.C. COUNTDOWN * LIGHT DANCESHOW BY: INDRA * DANCE APPEAL BY: HOOP REVOLUTION * MASSAGE THERAPISTS * THEMED ICE SCULPTURES * STROLLING MAGIC * CHAMPAGNE TOAST @ MIDNIGHT * GIANT BALLON DROP INSIDE & OUTDOORS * HOOKAH BAR * PRO SOUND & LIGHTING * ARTIST SHOWCASE & MUSIC GIVEAWAYS BY MCA This team brings in the hottest, most approachable crowd in Hollywood that love to drink, dance, and have fun .. and did we tell you they are hot! If you love a Hollywood scene for NYE, this is the best party in town, hands down. Honorable Mention: 1. NYE at Las Palmas Value: 3 stars Time: 9 pm to 2 am Ages: 21 and over Price: $30 pre sale Admission currently Notes: Featuring: Party favors - 3 Premium bars - Special Guests DJ's: Intro & R-1- 2 Dance Areas - 2 Outdoor Patios- Bottle Service Reservations Available 2. Santa Monica Mansion Party Value: 3 stars Time: 9 pm to 2 am Ages: 21 and over Price: $100 pre sale Admission currently Notes: Featuring: Open Bar This party ranked on LALate's Best of NYE on a previous year and returns with a new promotion. If money is no object, and you drink alot, and live near the beach, then after you do the math for cab driver and beverages, it comes out to a decent price. All top shelf alcohol promised. LALate Choice for Best LA-NYE Afterhours/Afterday Party Rooftop Downtown Party - NYE Day Value: 4.2 stars Time: 2 pm to 9 am Ages: 21 and over Price: $15 at the door Description: The offerings for afterhours parties this year are incredible. There is a party from 2 to 10 am. But the best party is NYE Day that starts at 2 pm and is pay at the door for a mere $15. The location is the top of one of Downtown's best hotels with its best djs. Skip the Standard party and go to this one. Only $15. LALate Choice for Best NYE Vegas Party MARIAH CAREY PARTY @ PURE NIGHTCLUB Value: 4 stars Time: 9 to ++ Ages: 21 and over Price: Gen Admission: TBA Description: If money is no object, and you love Mariah Carey, you will shell out the bucks to attend this super new mega nightclub in Vegas as Mariah hosts the entire evening and does the countdown at the stroke of midnight! LALate Choice for Best NYE South Bay Party Evolution Value: 4 stars Time: 9 pm to ++ Ages: 21 and over Price: tba Description: This is the best party in the Southbay with a great pricing and a huge venue. If you are near Anaheim and don't want to venture to LA, hit this party up. Parties to Avoid 1. Cinespace-Ivar 2. Tiesto @ Palladium 3. Sal-Anon @Park Plaza NY Late Best of NYE Awards NY Late Choice for Best NY-NYE Party Quo Value: 4.5 stars Value: 4.2 stars Time: 9 pm to 2 am Ages: 21 and over Price: $135 pre sale Admission Description: Quo is the ultimate NY club. Imagine everything you want in a club, and voila…Quo. This multi-room club boasts 3 bars and a private room. General Admission includes: • Five hour premium open bar 9:00pm-2am • Champagne toast at midnight • Elegant menu of butlered hors d’oeuvres 9:00pm-midnight • Free tickets to after hours party at Quo worth $35 per person Runner Up - NY Late Choice for Best NY-NYE Party Pressure Value: 4 stars Time: 9 pm to 2 am Ages: 21 and over Price: $125 pre sale Admission Description: General Admission includes: • Four hour premium open bar 10:00pm-2am • Access to all bars • Champagne toast at midnight • State of the art sound system featuring a world renown DJ • Elegant menu of butlered hors d’oeuvres 9:30pm-midnight • Free tickets to after hours party at Quo worth $35 per person • Party favors • Ball dropping count down • • TeenLate Best of NYE Awards Winner - TeenLate Choice for Best LA-NYE Teen Party Together as One NYE See above To attend any of the above, and further details, contact LALate.com and info@lalate.com. Enjoy! LALate
