Well if u think about it. Since they are icons, they get to play Big tracks cause everyone sends them big tracks. If u where a DJ and people sent you 100s of records weekly, more than likely u would sounds "commercial" too. I do agree that sometimes they do crappy boring sets, but then he doesn't. As about those DJs that u mentioned being again, they are icons not commercial, some of them are has beens that should retire, but still, you're calling Danny Howells commercial, he is another day just like lee that can't be classified in just one genre of electronic music. Steve Lawler also, he has his days where it's just BSPF, and some times he is simply amazing. To think about to your "standards" James Zabiela is also commercial, cause at the moment everyone knows him, and everyone wants a piece of him. And trust me i have enough sets of james zabiela too. More than likely i even got a few that u don't even know that exist.