Be Yourself is the name of the friday party, it is not a slogan of the clubs. Arc does institute a Be Yourself dress code which has been effect at all of its major parties in the past and present even before the famed "Be Yourself @ Vinyl party. Those major parties are Dance Ritual, Body and Soul, Shelter, Made, Tribalisim, and Be Yourself and im sure I forgot a few.. Most clubs have a No Pictures policy! This is because they dont want you taking pictures of mangled people and then giving them to the press. They just don't want negative publicity! Whom ever told you no pictures was just doing there job. How do they know that you don't work for a rival club or promoter or maybe a newspaper or magazine? They should have told you at the door, or post a sign but you deffinatley are NOT at fault. Arc's security is the best in the City I feel bad you had a bad experience!