I agree wholeheartedly on this. I was kind of pissed when I read that, but it does indicate the attitude of most of SoBe clubowners. It should not be the expectation that a DJ is also a promoter ... sure, it makes sense for clubowners who have no interest in building an audience for their club, but it really sucks for the scene, and makes every DJ try to sound like everyone else, just to bring in the crowds. That's what's missing in SoBE these days ... no one is willing to give a new sound a chance. If there isn't a packed club on opening night, the DJ who is trying to do something unique doesn't get a chance to build an audience. The reason SoBe is all the same is because clubs stopped trying to do something different and build a name for a special style. The variety of people going to the beach is gone, because there's no reason to go there any more unless you want to hear hip-hop or some safe, watered down "dance music". So, everyone goes to downtown where you can still hear something challenging. There's no reason we can't have the variety that you get in NYC, Philly, or DC ... except that many of SoBe clubowners are trying to make a quick buck. When you do the same as everyone else, it's hard to draw the crowds away from other places doing the exact same thing every night. Try something challenging on a Thursday or Friday now and then and you just might get onto something big *before* it happens everywhere else. But you have to take the chance, first.