God help us... Tiesticles is proof that evolution goes in reverse. Agreed- popularity contest, which is why, Brickhouse, the list is probably missing some DJ's that are very talented but not big names in the mainstream world. I would personally like to see the rankings done by someone other than a magazine, which has to worry about circulation, catering to a readership, etc. Like, maybe rankings put together by a panel of DJ's representing various countries and various genres?