No problem. Basically ... to be analytical about it .... in every market, there are different venues, different djs, even different ways to design nightclubs, to appeal to different market segments of clubgoers. Venue owners, correction succesful venue owners, design, market, and implement venues that really appeal to a particular type or types of clubgoer. If you dont know who ur client base is, your market base, who your customer is and what they want, and you give them something that is not for their market, you will fall flat. Nightlife, for guys, is not "guys are after one of two things in a club, to get drunk or/and to get laid". Nightlife is far more than that, the venues are designed for each clubgoers' approach to nightlife, and routinely venues for normal and afterhours are finding new approaches through the conceptualization and marketing stages on how to carve out new market segments.