i dont drink coffe, in fact I hate it, especially when someone next to me is drinking it and it smells awful. Anyway, in consumer reports about 6 months ago, they put DD coffee up agains $bucks, in a taste test senario, and DD got way better feedback. Just goes to show that whats more expensive is not alwyas better. I still cant beleive that people actualy pay to drink something that smells that bad.